Congresso em Foco - "Trending Botics"

FCB Brasil

FCB Brasil São Paulo, Brazil

Ödüller

5525

Marka: Congresso em Foco
Ülke: Brazil

Reklamcı: Congresso em Foco

Başlık	Trending Botics
Haftanın	FCB Brasil
Kampanya	Trending Botics
Reklamcı	Congresso em Foco
Marka	Congresso em Foco
İlk Yayınlanma Tarihi	2018 / 9
Sektör	Newspapers, Magazines, Books
hikaye	According to a study by FGV/DAPP, about 20% of all political discussions on social networks in Brazil are instigated by bots. These malicious political bots impersonate real users in order to create an artificial engagement, commonly supported by fake news. That’s why, by combining an algorithm with the Twitter Streaming API, Congresso em Foco – one of Brazil’s most influential political journals – developed a platform that people could use on a daily basis to follow and compare the candidates and political subjects most mentioned on Twitter by those bots, up to election day.
Sorun	Brazil’s 2018 presidential election would be the first in which social media would have more influence than “traditional media,” due both to the exponential growth of users and the prohibition against businesses donating to campaigns, which sharply reduced the funds available to them. That’s why, by mixing an algorithm that identifies bots with Twitter’s Streaming API, we developed this platform that searched tweets on Twitter in real time and conducted daily analyses of the data gathered.
Sonuç	At the end of 2018 election our platform has analyzed more than 132 million tweets. Over 173,000 bots were found. These bots had posted more than 4.5 million tweets. The president elect – coincidently or not – was the candidate most mentioned by the bots, in more than 3.1 million tweets. And the activity of bots has dropped sharply, while the Congresso em Foco’s website had its biggest audience in a single month, with more than 5,5 millions unique visitors.
Medya Türü	Web Site
Daha fazla bilgi	www.trendingbotics.com.br
Yaratıcı Ajans Başkanı	Joanna Monteiro
Yaratıcı Yönetmen	Fabio Simões "Simon"
Yaratıcı Yönetmen	Marco Monteiro
Yaratıcı Yönetmen	André Pallú
Reklam Yazarı	Leonardo Marçal
Sanat Yönetmeni	Antonia Zobaran
Sanat Yönetmeni	Andre Vervloet
Sanat Yönetmeni	Bruno Castellotti
Art Director Assistant	Pevê Azevedo
Creative technologist	Marcelo Arteiro
Creative technologist	Emerson Queiroz
Proje Sorumlusu	Suelen Mariano
Strategy/Planning	Bianca Reame
Approval Client	Sylvio Costa
Approval Client	Edson Sardinha
General Account Director	Elton Longhi
General Account Director	Anna Santanna
Müşteri Temsilcisi	Rafael Cardoso
Assistant Account Executive	Karoline Araújo