Baby Dove - "Baby Dove Beautifully Real Moms"

Publicis Sapient

Publicis Sapient Boston, United States

5496

Başlık	Baby Dove Beautifully Real Moms
Haftanın	Publicis Sapient
Kampanya	Baby Dove - #RealMoms
Reklamcı	Unilever
Marka	Baby Dove
İlk Yayınlanma Tarihi	2017 / 10
Sektör	Hygiene & Personal Care Products
hikaye (ana dil)	Dove is known for amplifying the voices of real women in an effort to shatter stereotypes, so when the brand launched Baby Dove in the U.S., they stayed true to their brand mission. This film features #RealMoms whose diverse parenting styles redefine the limiting stereotypes society places on motherhood and proves that there are no rules about how to be a parent today. From a mom who is raising her son on a cattle ranch, to a mom who brings her daughter to breakdance battles, to a transgender mom who is confidently owning her choice to become a mother – this film aims to inspire every new mom to trust her way.
Sonuç (ana dil)	Over 40 national and global press outlets picked up our asset and story within the first 3 days. Over 20 addition LGBTQ-specific outlets have picked up the campaign and commended Dove for their inclusivity.
Medya Türü	Print
Süre	124 seconds
Public Relations	Edelman
Yaratıcı Yönetmen	Kim Devall
Media Placement	MindShare
Yaratıcı Yönetmen Ortağı	Michael Emerson
Strateji Planlama	Rachel Bradshaw
Prodüksiyon Şirketi Prodüktör	Scott Welch
Client Partner	Patti Kim
Yönetmen	Liza Mandelup
Proje Sorumlusu	Jaclyn McRae
Prodüksiyon	Fishface
Editör	Saela Davis
Müşteri Direktörü	Hetal Patel
Post Prodüksiyon	Apt 2