| Başlık | YMCA Playnasium |
| Haftanın | McCann Melbourne |
| Kampanya | YMCA Playnasium |
| Reklamcı | YMCA |
| Marka | YMCA Victoria |
| İlk Yayınlanma Tarihi | 2017 / 1 |
| Sektör | Sports & Health Clubs, Gyms, Spas, Diet Clinics |
| hikaye | For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network. |
| Medya Türü | Case Study |
| Süre | |
| Yönetici Direktör | Adrian Mills |
| Yaratıcı Ajans Başkanı | Pat Baron |
| Yaratıcı Yönetmen | Matt Lawson |
| Reklam Yazarı | Charles Baylis |
| Sanat Yönetmeni | Caitlin Moloney |
| Sanat Yönetmeni | Matt Lawson |
| Digital Director | Tony Prysten |
| Tasarımcı | Guilherme Pocai De Almeida |
| Müşteri Direktörü | Alec Hussain |
| Müşteri Temsilcisi | Angela Lethbridge |
| Social Manager | Chris Baker |
| Ajans Prodüktörü | Victoria Conners-Bell |
| Ajans Prodüktörü | Afrim Memed |
| Digital Producer | Joe Guario |
| Prodüksiyon Şirketi | Treehouse Studios |
| Yönetmen | Nick Rieve |
| Editör | Ollie Knocker |
| Music Producer | Caitlin Moloney |
| Music Producer | Nat Pavlovic |
More Work
SEE ALLMeet Grant
- MARKA:
- MADC
- HAFTANIN:
- Cummins & Partners
YMCA Playnasium (120s)
- MARKA:
- YMCA Victoria
- HAFTANIN:
- McCann Melbourne
YMCA Playnasium presentation
- MARKA:
- YMCA Victoria
- HAFTANIN:
- McCann Melbourne
Made Possible By Melbourne
- MARKA:
- The University Of Melbourne
- HAFTANIN:
- McCann Melbourne
Made Possible By Melbourne
- MARKA:
- The University Of Melbourne
- HAFTANIN:
- McCann Melbourne
Shave the beard. Save the World.
- MARKA:
- BIC Australia New Zealand
- HAFTANIN:
- McCann Melbourne
No More Hiding
- MARKA:
- Quit Victoria
- HAFTANIN:
- Igloo Digital