Shufen Goh

Shufen Goh

Owner at R3
New York, Singapore

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Shu Fen cut her teeth on advertising working with top FMCG clients at Ogilvy before cofounding R3 in 2002. With twenty years of sales, marketing, and agency experience built up across blue chip brands like Coca-Cola, Unilever, and BMW, Shu Fen’s entrepreneurial spirit landed her in start-up M&C Saatchi as New Business Director where she was a driving force behind high profile wins like Coca-Cola and SingTel. At R3, she has led major global assignments for Singapore Airlines, Fonterra, and Visa. Beyond R3, she champions marketing innovation, effectiveness, and exchange in her role as Chairperson for the regional APPIES as well as vice president of the Institute of Advertising Singapore. 

Positions

Principal
Shu Fen cut her teeth on advertising working with top FMCG clients at Ogilvy before cofounding R3 in 2002. With twenty years of sales, marketing, and agency experience built up across blue chip brands like Coca-Cola, Unilever, and BMW, Shu Fen’s entrepreneurial spirit landed her in start-up M&C Saatchi as New Business Director where she was a driving force behind high profile wins like Coca-Cola and SingTel. At R3, she has led major global assignments for Singapore Airlines, Fonterra, and Visa. Beyond R3, she champions marketing innovation, effectiveness, and exchange in her role as Chairperson for the regional APPIES as well as vice president of the Institute of Advertising Singapore. 

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