Marine Hakim

Marine Hakim

VP at BETC Etoile Rouge
France

Positions

Deputy Managing Director, Head of New Business
PARIS, France
January 2017 - Present (7 yıl 2 ay)
Board Account Director
PARIS, France
December 2015 - December 2016 (1 yıl)
HENNESSY GLOBAL LEAD
ING DIRECT
ORGAN DONATION (AGENCE DE LA BIOMÉDECINE)
MÉDECINS DU MONDE
NEW BUSINESS
Business Director
PARIS, France
December 2013 - December 2015 (2 yıl)
ING DIRECT
AGENCE DE LA BIOMÉDECINE
MÉDECINS DU MONDE
NEW BUSINESS

2014 : AUCHAN, MAISON DE LA RADIO
Account Director
PARIS, France
January 2012 - December 2013 (1 yıl 11 ay)
BOUYGUES TELECOM
ING DIRECT
OUIGO
LE MOUV
NEW BUSINESS
Channel planner
PARIS, France
January 2011 - December 2011 (11 ay)
Communication planning, social media, digital strategy, new business.
Main clients : Mcdonald's, Accor, Nutrition et Santé, Tropicana, eBay, Hasbro.
Media planner
Societe Generale
October 2008 - December 2010 (2 yıl 2 ay)
Media strategy, digital strategy.
Communication Project Manager
HSBC
September 2007 - September 2008 (1 yıl)
HSBC Premier launch in France
PR Assistant (internship)
New York, United States
January 2007 - July 2007 (6 ay)
e-pr, e-influence, event (L'Oréal For Women In Science)
Directrice Générale
PARIS, France
Marine graduated from Sciences Po Paris and started her career in 2007 working at the HSBC brand department on the launch of the HSBC Premier platform for France. She then joined Société Générale and developed the group's media strategy for their institutional and commercial communication. She also participated in the digital development of the bank.In January 2011, Marine joined DDB and sharing her media and digital strategy expertise with the agency. Marine got promoted as an Account Director in 2012, Business Director in 2014 and eventually Board Account Director in 2015. During these years she worked on various accounts such as Bouygues Telecom, Ouigo Radio France (Maison de la Radio), Agence de la Biomédecine (organ donation), ING Direct, Doctors of the World (NPO) and most importantly Hennessy - which she globally led for more than 2 years.In 2017 she took over the position of Deputy Managing Director in charge of the New Business at which she excelled. She indeed helped the group winning an outstanding number of new accounts (including Uber, Honda Moto Europe, LCL, Lufthansa, Amnesty International, Thalys…).In 2019 she was appointed Managing Director in charge of clients such as L’Occitane & Amnesty International. 

Education

Master marketing et communication

2004 - 2008 (4 yıl)
Activities and Societies: Sujet de mémoire : La marque globale

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