| Başlık | Truck |
| Haftanın | Saatchi & Saatchi |
| Kampanya | COI/Army Recruitment |
| Reklamcı | Central Office of Information |
| Marka | COI / ARMY |
| İlk Yayınlanma Tarihi | 1999 / 4 |
| Ürün | Officer Recruitment |
| Sektör | State Employment, Forces & Police Recruitment |
| Slogan | Army. Be the best |
| hikaye | In the cab of a truck a young Officer talks to camera. Suddenly the truck in front is rocked by an explosion. The Officer shouts 'Minefield!' and tells the stranded people not to move. Caption: 'How do you get to them?'. Subsequent 10 second spots offer different scenarios: 3 wrong (walking down the tracks, calling air rescue or keeping above ground). Finally the right answer is revealed - an inch-by-inch check for mines - because sometimes there are no short cuts. |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | Outsider |
| Yaratıcı Yönetmen | David Droga |
| Reklam Yazarı | Howard Wilmott |
| Sanat Yönetmeni | Duncan Marshall |
| Ajans Prodüktörü | Sally-Ann Dale |
| Yönetmen | Paul Gay |
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