Volvo Trucks - "The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel"

Forsman & Bodenfors Stockholm

Forsman & Bodenfors Stockholm Stockholm, Sweden

Ödüller

10512

Marka: Volvo Trucks
Ülke: Sweden

Reklamcı: Volvo Trucks

Başlık	The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel
Brief	The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof.
Haftanın	Forsman & Bodenfors Stockholm
Kampanya	The New Volvo VNL
Reklamcı	Volvo Trucks
Marka	Volvo Trucks
İlk Yayınlanma Tarihi	2017 / 7
Sektör	Automotive
hikaye	To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia.
Medya Türü	Web Film
Süre	102 seconds
Ses Post Prodüksiyon	Media.Monks
Müşteri Direktörü	Olle Victorin
Müşteri Temsilcisi	Britta Malmberg
Sanat Yönetmeni	Kim Cramer
Sanat Yönetmeni	Anders Eklind
Reklam Yazarı	Bjorn Engstrom
Reklam Yazarı	Martin Ringqvist
Tasarımcı	Jerry Wass
PR Strategist	Bjame Darwell
Strateji Planlama	Tobias Nordström
Ajans Prodüktörü	Lena Sellman
Ajans Prodüktörü	Peter Gaudiano
Prodüksiyon Şirketi	ACNE
Prodüksiyon Şirketi Prodüktör	Lars Nordenson
Prodüksiyon Sorumlusu	Petur Mogensen
Media Partner	Oath
Director / Editor	Torbjorn Martin
Müzik	Jonas Quant
Social Media Expert	South Agency
PR	Ogilvy, Oath, Volvo Trucks