ADEXO - "The Moving Food Truck"

FCB Lisbon

FCB Lisbon Lisboa, Portugal

6930

Başlık	The Moving Food Truck
Haftanın	FCB Lisbon
Kampanya	The Moving Food Truck
Reklamcı	ADEXO
Marka	ADEXO
İlk Yayınlanma Tarihi	2016 / 5
Sektör	Health & Pharmaceutical Products
hikaye	In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people.
felsefe	In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people.
Medya Türü	Web Film
Süre	90 seconds
Yaratıcı Yönetmen	edson athayde
Yaratıcı Yönetmen	Luis Silva Dias
Sanat Yönetmeni	Eduardo Tavares
Reklam Yazarı	Victor Afonso
Reklam Yazarı	Viton Araùjo
Prodüktör	César Monteiro
Yönetmen	Mário Patrocínio
Prodüksiyon Şirketi	BRO cinema