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Laurence Thomson
Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, United Kingdom
Düzelt
See all work
BaşlıkMy Carer
Haftanın
Kampanya My Carer
Reklamcı Alzheimer's Society
Marka Alzheimer's Society, UK
İlk Yayınlanma Tarihi 2019
Sektör Disease Awareness, Support Groups & Associations
hikaye My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Medya Türü Applications
Süre
Prodüksiyon Şirketi
Agency
Global Executive Creative Director
Chief Digital Officer
Digital Director
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Digital Strategist
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Direktör
Müşteri Temsilcisi
Creative Technology Director
Lead Developer
UX Lead
Lead Architecture
Lead Developer

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