Eric Esculier
art director at Publicis Conseil
Boulogne-Billancourt, France
BaşlıkPost Racism
BriefLICRA is a French association dedicated to the fight against anti-semitism and other forms of racism. During the "Post Racism" campaign, an AI detected racist tweets and posts. Each racist remark was matched with an old propaganda poster carrying a similar message, and sent back to the author to illustrate the true impact of what they had shared. The posters were sourced from museums.
Haftanın
Kampanya Post Racism
Reklamcı Licra
Marka Licra
İlk Yayınlanma Tarihi 2019 / 4
Sektör Institutional/Public Interest/Non-Profit Org.
hikaye LICRA is the leading French association dedicated to the fight against anti-semitism and other forms of racism. In France, antisemitism and racism are growing problems on social networks; they are exposed and exhibited to a wide audience with no filter.For our « Post Racism » campaign, we developed an AI to detect racist tweets and posts. Each racist remark was automatically matched with a historical propaganda poster that carried a similar message, and sent back to the author to illustrate the true impact of what they had shared.The historical propaganda posters were sourced thanks to the participation of museums. Some were adapted with today’s tweets and placed in outdoor locations and press to create an impactful print campaign. Every asset of the campaign lead to a petition to change the law and condemn online racism.
Medya Türü İnteraktif
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Executive Director
Müşteri Temsilcisi
Müşteri Temsilcisi
Müşteri Temsilcisi
Sanat İşleri Satın Alma Sorumlusu
Sanat İşleri Satın Alma Sorumlusu
Prodüktör
Prodüktör
Teknik Direktör
Event Creative

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