Pelun Chen
Digital Design Director at The Hit House
Los Angeles, United States
BaşlıkThe New VW.com
Haftanın
Kampanya Das Auto
Reklamcı Volkswagen
Marka Volkswagen
PostedMayıs 2014
Sektör Cars
Slogan Das Auto.
hikaye The new VW.com, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better.
Most car sites, including the old VW.com, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos.
felsefe The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.
Medya Türü Web Site
Süre
Market United States
Daha fazla bilgi http://www.vw.com/find-match/
Yaratıcı Yönetmen
Grup Yaratıcı Direktörü
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni
Sanat Yönetmeni
Reklam Yazarı Benjamin Becker
Digital Strategist
Digital Design Director

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