Hugo Ghiglia

Hugo Ghiglia

New Business Manager at BETC
Pari, France


This profile was created because Hugo Ghiglia has been referenced on AdForum.

New Business Consultant
Boulogne-Billancourt, France
July 2014 - February 2017 (2 yıl 7 ay)
Strategic & operational management of all New Business activities (advertising, brand content, digital, social, branding & design)

New Business wins : NF (Advertising), Airbus Group (Brand Content), Citroën (Design), MAN (Digital), In Vivo (Design & Branding), AXA (Employee Communication), Météo France (Digital Brand Content), Total (In-Store Advertising), Aéroports de Paris (International B2B & B2C advertising), BRED (Employee Communication), Assurance Maladie (Advertising, Brand Content, Digital & Social), GIFAS (Event at le Bourget 2017), OCP (Branding, Brand Architecture & B2B advertising), Sanofi (Branding), INSERM (Website), Leroy Merlin (Branding & Brand Architecture), Radio France (Branding & Brand Architecture)
Media (1)This position has 1 media
Strategic Planner
November 2013 - July 2014 (8 ay)
Brand & Engagement Strategy (Digital, UX, Social Media)
Clients : Bordeaux Wines, Vision Impact Institute (Essilor), Georges Duboeuf Wines (new business won), LunaJets (new business won) & La Maison Du Chocolat (new business won).

Supervision of all the New Business Activities & re-orientation of the New Business Strategy.
Freelance New Business Consultant
Boulogne-Billancourt, France
October 2013 - December 2013 (2 ay)
Brand & Engagement Strategy.
Strategic Planner (intern)
Paris, France
January 2013 - July 2013 (6 ay)
Brand strategy.
Clients : Far Cry 4 (new business won), Lacoste L!ve, GSK (Sensodyne & Polident), Pfizer (Centrum & Thermacare), Pantene, Centre Primo Levi & Emile Henry (new business won).
New Business: Pro-Active & Pitch.

Conception of the assessment protocol of DE Luxe Rating (rating agency for the luxury brands).
Strategic Planner (intern)
January 2012 - July 2012 (6 ay)
Brand strategy, crisis monitoring & social activation.
Clients: SFR, SFR Business team, BforBank, Aberlour (Pernod Ricard), Eco Emballages.
New Business: Pro-Active & Pitch.
Strategic Planner (intern)
Pantin, France
July 2011 - December 2011 (5 ay)
Brand strategy, digital presence, CRM & social activation.
Clients: Boursorama Banque, Danone Baby Nutrition (Asia), Skyteam, Elle & Vire.
New Business: Pro-Active & Pitch.
Event Manager
TC Partners
June 2009 - August 2009 (2 ay)
Management of SFR's communication devices for France summer festivals (Eurockéennes de Belfort, Francofolies de La Rochelle, Les Vieilles Charrues de Carhaix)
Boulogne-Billancourt, France


Master Communication and Media Studies, Sociology, Advertising

2010 - 2013 (3 yıl)
Activities and Societies: Vice-President (Radio Sciences Po) (2010)

Undergraduate Mass Communication, Design, Politics

2009 - 2010 (1 yıl)

Bachelor Of Arts - Politics, History, Philosophy, Economics

2007 - 2010 (3 yıl)

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