Daniel Minaker
Yaratıcı Ajans Başkanı at Wunderman Thompson
Buenos Aires, Argentina
BaşlıkMove like Lorde
Haftanın
Kampanya Move like Lorde
Reklamcı Universal Music Group
Marka Universal Music Argentina
İlk Yayınlanma Tarihi 2014 / 8
Sektör Culture, Leisure & Sport
Slogan Universal Music challenges you to move like a rockstar
hikaye Universal Music challenges you to move like a rockstar
It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. 
felsefe It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. People could participate in two ways: using a special booth placed at placed in 12 record stores, main pubs and at the greatest local music festival, Personal Fest, or they could upload their own videos and the software analyzed them. The prize was a trip to Los Angeles to meet Lorde. 
Sorun Objective: to boost sales of Lorde’s latest album “Pure heroine”, 
Sonuç More than 52,000 people got into the booth and more than 13,000 people got discounts on the album. 
Medya Türü Trade Show Booth
Süre
Yaratıcı Yönetmen
Innovation Creative
Yaratıcı Yönetmen
Reklam Yazarı
Digital Creative Director
Digital Creative Director
Sanat Yönetmeni
Yönetmen
Prodüksiyon Şirketi

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