European Milk Forum - "Milk Moments – Behind the Gifs (Case study)"

SID LEE PARIS

SID LEE PARIS Paris, France

5901

Marka: European Milk Forum
Ülke: France

Reklamcı: European Milk Forum

Başlık	Milk Moments – Behind the Gifs (Case study)
Haftanın	SID LEE PARIS
Kampanya	Behind the Gifs
Reklamcı	European Milk Forum
Marka	European Milk Forum
İlk Yayınlanma Tarihi	2019 / 3
Sektör	Milk & Milk Based
felsefe	In honor of World Milk Day, the European Milk Forum, the EU organization for the promotion of milk consumption, introduced a new operation in its ongoing “Milk Moments”campaign. Created in collaboration with Sid Lee Paris, the new operation examined the most popular gifs shared on Twitter, revealing the real story behind each. Each behind-the-curtain peek highlighted the association’s efforts to call attention to the variety of ways and times we consume milk. The scenarios in each of Twitter’s most-shared gifs were recreated and resituated in a new context involving a milk moment to demonstrate the campaign’s message: Behind each emotion is a Milk Moment. For the first time, gifs aren’t simply illustrating a message, they are messages in and of themselves. Using photo recognition technology, Sid Lee Paris developed a tool, which selects tweets containing the most-used gifs and sends automatic replies to reveal what’s behind the gif the user posted.
Medya Türü	İnteraktif
Süre	99 seconds
Chairman / Executive Creative Director	Sylvain Thirache
President	johan delpuech
Yönetici Direktör	Mehdi Benali
Yaratıcı Yönetmen	Stéphane Soussan
Reklam Yazarı	Chloé Lefour
Sanat Yönetmeni	Allan Huon
Müşteri Direktörü	Jean-Baptiste Destabeau
Müşteri Temsilcisi	Trisha Mitra
Brand Strategy Manager	Ambroise Soulé
Ajans Prodüktörü	Baptiste Gibert
Digital Agency Producer	Clément Cassajus
Digital Agency Producer	David Bismut
Prodüksiyon Şirketi	Raise UP
Yönetmen	Adrien Sallé
Developer	60fps
Local Activation Strategy	Sopexa