Alex Fairman
Tasarımcı at Somesuch
London, United Kingdom
Başlıkadidas GMR 1
Kampanya adidas GMR
Reklamcı adidas
Marka Adidas Football
İlk Yayınlanma Tarihi
Sektör Sportswear
hikaye The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR.
Sorun . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.
Medya Türü Web Film
Post Prodüksiyon
Editing Şirketi
Ses Post Prodüksiyon
Joint CEO
Marketing Vice President
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Chief Production Officer
Ajans Prodüktörü
Ajans Prodüktörü
Chief Strategy Officer
Planning Director
Strateji Planlama
Müşteri Direktörü
Müşteri Direktörü
Proje Sorumlusu
Packaging Design
Head of Design
Head of Design
Head of Design
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Görüntü Yönetmeni
Assistant Editor
Post Prodüksiyon
Sound Engineer
Sound Engineer

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