| Başlık | Fishes |
| Haftanın | AlmapBBDO |
| Kampanya | Fishes |
| Reklamcı | Veja |
| Marka | Veja |
| İlk Yayınlanma Tarihi | 2016 |
| Sektör | Media, Publishing & Production |
| hikaye | Created by AlmapBBDO, “Fishes,”the new institutional campaign for VEJA Magazine (Editora Abril), demonstrates what happens when you go deep in a particular topic. The aim is to position the publicationas a brand that seeks out information wherever it may be, showing its position as a critical vehicle that listens, probes, researches, and investigates indepth, without worrying about whether what it turns up will be pretty or not. VEJA is also looking to get the public’s attention in a creative way, looking to reach out to a younger audience and shape new readers. “Fishes” has versions for TV and digital. The campaign also includes advertisements in Grupo Abril publications, publications on social media and POS material. |
| Medya Türü | Television & Cinema |
| Süre | |
| General Creative Director | Luiz Sanches |
| Yaratıcı Yönetmen | Bruno Prosperi |
| Yaratıcı Yönetmen | Gola BJ Nogueira Pernil |
| Yaratıcı Yönetmen | André Gola |
| Reklam Yazarı | Rodrigo Resende |
| Sanat Yönetmeni | Renato Butori |
| Prodüksiyon | Clan VFX |
| Audio | Cabaret |
| RTVC | Vera Jacinto |
| RTVC | Diego Villas Boas |
| RTVC | Fernando Yamanaka |
| Müşteri Süpervizörü | FernandaAntonelli |
| Müşteri Süpervizörü | Ana Clara Grana |
| Müşteri Süpervizörü | Beatriz Almonacid |
| Müşteri Süpervizörü | Beatriz Sztamfater |
| Strateji Planlama | Cintia Gonçalves |
| Strateji Planlama | Sérgio Katz |
| Strateji Planlama | Denis Camargo |
| Strateji Planlama | Ana Beatriz Nunes |
| Reklam Sorumlusu | Walter Longo |
| Reklam Sorumlusu | Tiago Afonso |
| Reklam Sorumlusu | Andrea Abelleira |
| Reklam Sorumlusu | Keila Arciprete |
| Medya Direktörü | Cassiano Oliva |
| Medya Direktörü | Dener Lages |
| Medya Direktörü | Thabata Hidalgo |
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