Başlık | Relocklove |
Haftanın | Marcel |
Kampanya | Relocklove |
Reklamcı | Orange |
Marka | Orange |
Posted | Temmuz 2015 |
Sektör | Telecommunications Services |
hikaye | Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style |
Medya Türü | Case Study |
Süre | |
Market | France |
Reklam Sorumlusu | Quentin Delobelle |
Reklam Sorumlusu | Annabel Salesa |
Reklam Sorumlusu | Severin Cassan |
Reklam Sorumlusu | Laurence Poucan |
Reklam Sorumlusu | Esther Gordon |
Agency | Marcel |
Reklam Sorumlusu | Pascal Nessim |
Reklam Sorumlusu | Charles Georges-Picot |
Chairman | Anne de Maupeou |
Yaratıcı Ajans Başkanı | Fabien Teichner |
Yaratıcı Ajans Başkanı | Dimitri Guerassimov |
Yaratıcı Yönetmen | Lionel Bui |
Sanat Yönetmeni | Vincent Boursaud |
Sanat Yönetmeni | Julien Princet |
Sanat Yönetmeni | Eulalia Bartolomeu |
Reklam Yazarı | Damien Veillet |
Reklam Yazarı | Rodolphe Pedrono |
Müşteri Süpervizörü | Philippe Franc |
Müşteri Temsilcisi | Jeanne Neuschwander |
Reklam Süpervizörü | Eva Castrillo |
Proje Sorumlusu | Barbara Cruchet |
Proje Sorumlusu | Manon Lapeyre |
Proje Sorumlusu | Paul Marty |
Teknik Direktör | Louis Da Silva |
Creative technologist | Stéphane Nauroy |
Project Director | Maximilien Borne |
Development | Etienne Durand |
Development | Eric Beaufol |
Development | Marie Tenegal |
Development | Lucia Barroso |
Development | Head of Digital Design |
Digital Content Strategist | Andréa Forte |
Medya Temsilcisi | Mélanie Colléou |
Medya Temsilcisi | Nathalie Rolland |
Production (Agency) | InDaProd |
Yönetmen | Cédric Dubourg |
Yönetmen | Margaux Bail |
Prodüksiyon Sorumlusu | Baptiste Baradat |
Chief Operator | ALARY Romain |
Sound Engineer | Maxime Berland |
Production (Agency) | Troublemakers |
Yönetmen | Julien Faure |
Reklam Sorumlusu | James Hagger |
Prodüksiyon Şirketi Prodüktör | Aurélie Chevalier |
Prodüktör | Charles-Philippe Bowles |
Reklam Sorumlusu | Julien Petit |
Sound Engineer | Kerwin Rolland |
Editör | Romain Boileau |