| Başlık | #MyGameMyName |
| Haftanın | Africa |
| Kampanya | #MyGameMyName |
| Reklamcı | Vivo/ Wonder Women Tech |
| Marka | Vivo/ Wonder Women Tech |
| Posted | Temmuz 2018 |
| Sektör | Others |
| Slogan | The end of online harassment starts now |
| hikaye | The gaming industry is bigger than ever. It’s twice as large as Hollywood’s. Everyday, 1.8 billion gamers play online. Almost half of them are girls. A study from Ohio University showed that 100% of these girls have suffered some form of harassment while playing. Vivo, the biggest internet provider in Brazil, was shocked by those alarming numbers and decided to be the first brand to take a stand for gamer girls against online harassment. We detected that many girls were hiding their identities behind male nicknames in order to protect themselves. It was very unfair. It had to end. To reach these boys and girls, we should count on their idols: the gamer influencers. So, we invited the biggest male influencers to take part in an experience: they should change their nicknames to female names and use them to play online for one day. We also asked them to share this experience with their fans and invite them to do the same. And so, they did. From then on the movement spread organically all over the world. |
| Medya Türü | Public Relations |
| Süre | |
| Yaratıcı Ajans Başkanı | Sergio Gordilho |
| Yaratıcı Yönetmen | Sophie Schonburg |
| Yaratıcı Yönetmen | Marco Bezerra |
| Yaratıcı Yönetmen | Sergio Gordilho |
| Reklam Yazarı | Felipe Lermen |
| Reklam Yazarı | Sophie Schonburg |
| Sanat Yönetmeni | Linus Oura |
| Sanat Yönetmeni | Sergio Gordilho |
| Tasarımcı | Matteus Faria |
| Proje Sorumlusu | Monique Lopes Lima |
| Proje Sorumlusu | Juliana Mendonça |
| Proje Sorumlusu | Julia Newman |
| Proje Sorumlusu | Isabela Levy |
| Müşteri Temsilcisi | PC Freitas |
| Müşteri Temsilcisi | José Boralli |
| Müşteri Temsilcisi | Paula Salvarani |
| Müşteri Temsilcisi | Isabel Castro |
| Müşteri Temsilcisi | Marcelo Marques |
| Müşteri Temsilcisi | Andrea Rizzoei |
| Media Manager | Luiz Fernando Vieira |
| Media Manager | Rodrigo Medeiros |
| Media Manager | Rafael Pascoal |
| Media Manager | Hully Sa |
| Media Manager | Victor Casimiro |
| Strateji Planlama | Rodrigo Maroni |
| Strateji Planlama | Aldo Pini |
| Strateji Planlama | Marcelo Germano |
| Strateji Planlama | Priscila Meldonian |
| Strateji Planlama | Anna Tie Galisi |
| Digital Producer | Webcore |
| Ajans Prodüktörü | Rodrigo Ferrari |
| Ajans Prodüktörü | Patricia Melito |
| Prodüksiyon Şirketi | Associados |
| Yönetmen | Amadeo Canonico |
| Görüntü Yönetmeni | Amadeo Canonico |
| Editör | Felipe Tome |
| Editör | Cadu Silveira |
| Post Prodüksiyon | Felipe Nascimento |
| Ses Prodüksiyonu | Antfood |
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