Coppafeel! - "Bobbly "

Accenture Song

Accenture Song London, United Kingdom

8717

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Coppafeel!
Ülke: United Kingdom

Reklamcı: Coppafeel!

Başlık	Bobbly
Haftanın	Accenture Song
Kampanya	#whatnormalfeelslike
Reklamcı	Coppafeel!
Marka	Coppafeel!
İlk Yayınlanma Tarihi	2014 / 9
Sektör	Disease Awareness, Support Groups & Associations
hikaye	The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes.
felsefe	The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London.
Medya Türü	Outdoor/Out of Home
Prodüksiyon Şirketi	Jelly London
Yaratıcı Yönetmen	Caitlin Ryan
Sanat Yönetmeni	Laila Milborrow
Reklam Yazarı	Paul Pearson
Senior Planner	Matthew Waksman
Müşteri Direktörü	Harriet Belsey
Müşteri Direktörü	Laura Vipond
Ajans Prodüktörü	Amy Lonnen
Fotoğrafçı	Rankin .
Tipografi	Alison Carmichael
Medya Ajansı	MediaCom
Board Director OOH	Gill Reid
Planning Manager	Richard Beecroft
PR Agency	Kaper
Müşteri Direktörü	Jenna Gifford
Müşteri Temsilcisi	Julia Kenny