| Başlık | Game Chaingers |
| Haftanın | BETC Paris |
| Kampanya | Game Chaingers |
| Reklamcı | UNICEF |
| Marka | UNICEF |
| Posted | Kasım 2018 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
| Medya Türü | Web Site |
| Reklam Sorumlusu | Ann Avril |
| Reklam Sorumlusu | Christine Chevalier |
| Reklam Sorumlusu | Hubert Chaminade |
| Müşteri Temsilcisi | Catherine EMPRIN |
| Müşteri Temsilcisi | Quentin Derviso |
| Yaratıcı Yönetmen | Stéphane Xiberras |
| Yaratıcı Ekip | David Campèse |
| Yaratıcı Ekip | Tiampa Bamrounsavath |
| Sanat Yönetmeni | Pierre Jungers |
| Prodüksiyon Şirketi | Make Me Pulse |
| Prodüktör | Bao Tu-Ngoc |
| Creative Tech | Boris Le-Berre |
| Music Creative Director | Christophe Caurret |
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