Donat Mg - "Briliant Digestion"

Pristop Communications

Pristop Communications Ljubljana, Slovenia

Ödüller

2866

Marka: Donat Mg
Ülke: Slovenia

Reklamcı: Medijski Partner D.O.O

Başlık	Briliant Digestion
Brief	Donat Mg is natural mineral water that aids digestion. To position it as a premium product, a digital campaign featured a video about a stolen gemstone. Watchers were invited to become detectives and help find the thief by sifting film footage of the suspects for clues. After 14 days of twists and turns, a final video revealed the thief. Thanks to Donat Mg, the mystery had been solved.
Haftanın	Pristop Communications
Kampanya	Briliant Digestion
Reklamcı	Medijski Partner D.O.O
Marka	Donat Mg
Posted	Kasım 2018
Sektör	Mineral, Sparkling & Bottled Waters
hikaye	Donat Mg is natural mineral water with laxative effect. Since its composition is unique and rare, we wanted to show it as a premium product, which helps with digestion. To do so, we launched a digital campaign, starting with a video about a stolen brilliant and invited users to become detectives and help us find the thief. To do so, they could get more info by watching 360° footage right before the robbery and each day got numerous new clues about the main suspects. The investigation started and users discussed about the possible motives of theft and various theories on social media. And after 14 days of twists and turns we introduced a TV/online video in which real thief was exposed and thanks to Donat Mg the mystery had been solved. Furthermore, the campaign concluded with background stories of other suspects, proving their innocence and ending open questions of everyone involved.
Medya Türü	Web Film
Yaratıcı Yönetmen	Blaž Vuk
Reklam Yazarı	Peter Zabret
Reklam Yazarı	Blaž Vuk
Sanat Yönetmeni	Matija Kocbek
Sanat Yönetmeni	Vida Igličar
Fotoğrafçı	Matic Kremžar
Prodüksiyon Şirketi	Nora Production Group
Yönetmen	Toon Aerts
Ajans Prodüktörü	Damjana GrošElj
Grafik Tasarım	Vida Igličar
Grafik Tasarım	Matija Kocbek