ICM - "#ShakeParkinsonsOff"

Publicis Conseil

Publicis Conseil Paris, France

Ödüller

5906

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: ICM
Ülke: France

Reklamcı: ICM (Institut du cerveau et de la Moelle épinière)

Başlık	#ShakeParkinsonsOff
Brief	ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Haftanın	Publicis Conseil
Kampanya	#ShakeParkinsonsOff
Reklamcı	ICM (Institut du cerveau et de la Moelle épinière)
Marka	ICM
Posted	Kasım 2018
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Medya Türü	Mobile Advertising
Global Chief Creative Officer	Bruno Bertelli
Yaratıcı Yönetmen	Elie Trotignon
Digital Creative Director	Pierre Coulier
Reklam Yazarı	Delphine Bojago
Reklam Yazarı	Olivier Gamblin
Sanat Yönetmeni	Delphine Bojago
Sanat Yönetmeni	Olivier Gamblin
Müşteri Temsilcisi	Gaëlle Morvan
Müşteri Temsilcisi	Laurent Enet
Creative technologist	Julien Mahé
Creative technologist	Kirgan Somville
Strateji Planlamacı	Etienne Averseng
Process Manager	Patricia Denis‐Du‐Péage
Ajans Prodüktörü	Florent Villiers
Yönetmen	James Lees
Prodüksiyon Şirketi	La\Pac
Görüntü Yönetmeni	Jackson Hunt
Prodüksiyon Şirketi Prodüktör	Jérôme Denis
Post-production Producer	Betty Bertrand
Prodüktör	Eric Lipchitz