Sandrine Plasseraud

Sandrine Plasseraud

Founder & CEO at We Are Social France
Paris, France

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Sandrine Plasseraud joined We Are Social in London (1998) before opening the French office in 2010. Beside managing the french office, Sandrine is also a Member of the Executive Committee at We Are Social Group. She also has been mentioned in the latest AdAge publication ampong their list of "20 Women to watch, Europe 2016"

Positions

Founder & CEO, France
Paris, France
December 2009 - Present (9 years 7 months)
We Are Social is a conversation agency with offices in London, Paris, Milan and Sydney - we help brands to listen, understand and engage in conversations in social media.

- Setting up We Are Social France
- Identifying, recruiting and training new employees, change management (+100 employees in year 6)
- Social thinking, social media consulting, e-reputation, community management, online PR, etc
- Identify new clients and manage existing ones
- P&L, PR, Communication
European Business Director
We Are Social
July 2009 - May 2010 (10 months)
We Are Social is a conversation agency - we help brands to listen, understand and engage in conversations in social media.

- Manage international clients such as Ford, Eurostar, Skype, Orange
- Oversee a team of 7 account managers/account executives
- Recruit staff (interviews, negotiation, integration, training)
- Speaker at professional conferences about social media
- Lecturer at various UK and French universities
Account Director
We Are Social
August 2008 - July 2009 (11 months)
We Are Social is a conversation agency - we help brands to listen, understand and engage in conversations in social media.

 Manage clients such as Ford, Eurostar, Skype, Orange
 Oversee a team of 7 account managers/account executives
 Recruit staff (interviews, negotiation, integration, training)
 Speaker at professional conferences about social media
 Lecturer at various UK and French universities
Account Director, Ford of Europe
Imagination
March 2008 - August 2008 (5 months)
Managed the client relationship with Ford of Europe to deliver international projects in Europe.
Small Cars & Customer Offers Marketing Manager
Renault UK Ltd
January 2007 - March 2008 (1 year 2 months)
Responsible for the implementation of the marketing strategy, commercial and financial support for the entire "small cars" segment: Twingo, Clio, New Clio, Modus, Kangoo and Dacia (50% of Renault UK's volumes). Within this position, I also had the opportunity to develop & implement a social media strategy at European level, for the launch of New Twingo (30 bloggers invited to Slovenia to discover the New Twingo)

Missions:
 Expand the product offering (vehicules & financial customer offers)
 Maximise the margin on the products and financial offers (budgeting)
 Manage a team of 4 product managers/junior product managers
 Coordinate other cross functions (PR, Communication, Distribution)
 Public relations: speakers at professional conferences on social media (including the Forrester conference Consumer Marketing Forum EMEA 2007)
Worlwide Product Manager, Direction Stratégie & Marketing.
Renault s.a.s.
January 2005 - December 2006 (1 year 11 months)
Responsible for Clio & New Twingo's marketing strategy, within the Marketing & Strategy Department at Renault's Head Office. Within this position, I had the opportunity to plan and implement Renault's first social media campaign for the launch of New Twingo Concept

Missions:
 Define the product strategy and ensure the profitability of the vehicles
 Develop international product offering (together with the design / engineering departments)
 Define the local specifications in cooperation with local subsidiaries
 Coordinate central functions (advertising, press, internet, price, etc.)
New Vehicle Launch Manager
Renault s.a.s.
December 2002 - January 2005 (2 years 1 month)
Responsible for planning the launch of new vehicles, according to the business objectives and industrial constraints, within the Strategy & Marketing Department of Renault Headquarters and in close collaboration with the Department of Logistics, factories and subsidiaries. This position gave me a real insight into the company

Missions:
 Forecast launch volumes in collaboration with the subsidiaries
 Negotiate the quantities of vehicles to produce with the marketing & logistic departments
 Manage arbitration meetings between the marketing & project managers
 Coordinate logistics teams to ensure the flow of vehicles
 Communicate with marketing directors and distribution services
Area Manager Sales and Marketing
Renault UK
January 2001 - December 2002 (1 year 11 months)
Responsible for the sales & marketing management of a network of 12 car dealerships (13,000 cars and 2,000 utility) within the Commercial Operations Department, in the North West of England

Missions:
 Roll out the Head Office's sales and marketing strategy within the network
 Negotiate annual sales objectives with the dealerships
 Achieving sales targets, customer satisfaction and sales of financial customer offers
 Establish geomarketing campaigns for each dealer
National Account Representative
Playtex UK
June 1999 - January 2000 (7 months)
Responsible for the management and development of key regional accounts (Selfridges, House of Fraser, Debenhams, etc. in the London and South East area) within the Sales Department:

Missions:
 Optimise sales results for Playtex, Wonderbra & affiliated brands (+16% in 2000)
 Manage a team of 5 sales executives (including recruitment and training)
 Negotiate the best areas within the stores (merchandising)
 Train all major accounts' customer facing employees

Education

MBA

1997 - 1998 (1 year)

1994 - 1998 (4 years)

B.A. Honours (2.1), International Business

1996 - 1997 (1 year)

International Business

1995 - 1997 (2 years)
Dissertation: "How the Internet and new technologies in general can help companies improve customer satisfaction"

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