Sandrine Plasseraud
Founder & CEO at We Are Social France
Paris, France
BaşlıkTOPITO FOOTPOLL
Haftanın
Kampanya TOPITO FOOTPOLL
Reklamcı TOPITO
Marka TOPITO
PostedKasım 2018
Sektör Media, Publishing & Production
hikaye At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual.
Medya Türü Social Media
President
Founder
Deputy Managing Director
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Sanat Yönetmeni
Reklam Yazarı
İlustratör
Sound Designer

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