Scotts - "Real People. Real Slogans."

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Ödüller

7033

Marka: Scotts
Ülke: Canada

Reklamcı: The Scotts Company LLC

Başlık	Real People. Real Slogans.
Brief	Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Haftanın	Rethink Communications Inc.
Kampanya	Real People. Real Slogans.
Reklamcı	The Scotts Company LLC
Marka	Scotts
Posted	Kasım 2018
Sektör	Household Products & Maintenance
hikaye	Scotts is the world’s largest marketer of branded consumer lawn and garden products.
Medya Türü	Case Study
Renklendirme	Alter Ego
Yaratıcı Yönetmen	Aaron Starkman
Yaratıcı Yönetmen	Ian Grais
Yaratıcı Yönetmen	Chris Staples
Yaratıcı Yönetmen Ortağı	Jordan Cohen
Yaratıcı Yönetmen Ortağı	Kevin Filliter
Reklam Yazarı	Andrew Chhour
French Writer	Karine Doucet
Sanat Yönetmeni	Zachary Bautista
Ajans Prodüktörü	Alina Prussky
Prodüksiyon Şirketi	Westside Studio
Yönetmen	Tyler Grey
Digital Design	Dustin Gamble
Görüntü Yönetmeni	John Ker
Prodüktör	Scott Houghton
Editing Şirketi	Saints Editorial
Editör	Stephen Sora
Editör	Dominique Rioual
Grading/Online	The Vanity
Audio House	Grayson Matthews
Ses Prodüktörü	Ella Gruber
Ses Prodüktörü	Nicholas Shaw
Music and Voice Director	Mark Domitric
Ses Mühendisi	Vlad Nikolic
Account Service	Scott Lyons
Account Service	Daniel Riggi