| Başlık | Go Back To Africa |
| Haftanın | FCB/SIX |
| Kampanya | Go Back To Africa |
| Reklamcı | Black & Abroad |
| Marka | Black & Abroad |
| İlk Yayınlanma Tarihi | 2019 / 4 |
| Sektör | Travel Agencies, Tour Operators |
| hikaye | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
| Medya Türü | İnteraktif |
| Süre | |
| Market | Canada |
| Post Prodüksiyon | Rooster Post Production |
| Yaratıcı Yönetmen | Ian Mackenzie |
| Yaratıcı Yönetmen Ortağı | Frederick Nduna |
| Yaratıcı Yönetmen Ortağı | Andrew Bernardi |
| Reklam Yazarı | Curtis Chapman |
| Tasarımcı | Ramon Charles |
| Müşteri Direktörü | Fraser Jackson |
| Integrated Producer | Gillian Morrison |
| Producer | Kristine Lippett |
| EVP Strategy | Anna Percy-Dove |
| Strategy Director | Paul Hanlon |
| Strategist | Simran Kaur |
| Data Analytics Manager | Andrew Yang |
| Data Analyst | Abdul Dau |
| VP, Head of Data and Technology | Jacob Ciesielski |
| Product & Technology Solutions | John Sime |
| Front End Developer | Heung Lee |
| President | Andrea Cook |
| SVP, Director of Global Communications & PR | Melanie Mitchem |
| Agency | FCB/SIX |
| Editör | Jeff Poremba |
| Editör | Colin Murdock |
| Assistant Editor | Shane Preston |
| Prodüksiyon Sorumlusu | Yumiko Suyama |
| Prodüksiyon Sorumlusu | Kristen Van Fleet |
| Medya Ajansı | Initiative |
| PR manager | Shannon Stephaniuk |
| PR Agency | Glossy |
| Music & Sound Design | Grayson Matthews |
| Music Producer | Mark Domitric |
| Sound Engineer | Vlad Nikolic |
| Media Producer | Nicholas Shaw |
More Work
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Go Back To Africa
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