Holly Vega
Executive Producer at Biscuit Filmworks LA
Los Angeles, United States
BaşlıkMENstruation
Haftanın
Kampanya MENstruation
Reklamcı Thinx
Marka Thinx
PostedEkim 2019
Sektör Feminine Hygiene
hikaye For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
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