CoorDown - "How Do You See Me"

Saatchi & Saatchi

Saatchi & Saatchi Milano, Italy

Ödüller

27963

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: CoorDown
Ülke: Italy

Reklamcı: CoorDown

Başlık	How Do You See Me
Haftanın	Saatchi & Saatchi
Kampanya	World Down Syndrome Day 2016
Reklamcı	CoorDown
Marka	CoorDown
İlk Yayınlanma Tarihi	2016 / 3
Sektör	Disease Awareness, Support Groups & Associations
felsefe	The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.
Medya Türü	Television
Süre	107 seconds
Müşteri Süpervizörü	Ciara Siegel
Müşteri Temsilcisi	Keegan Fiertl
Strateji Planlama Direktörü	Federico Evangelista
Social Media Director	Shae Carroll
Yaratıcı Ajans Başkanı	Jay Benjamin
Yaratıcı Yönetmen	Luca Pannese
Yaratıcı Yönetmen	Luca Lorenzini
Executive Creative Director/Writer	Mike Pierantozzi
Creative Director, Copywriter	Lauren McCrindle
Sanat Yönetmeni	Aksana Berdnikova
Head of Film Production	John Doris
Prodüksiyon Sorumlusu	Bruce Andreini
Director of Business Affairs	Marta Stajek
Görüntü Yönetmeni	Reed Morano
Prodüksiyon Sorumlusu	Kira Carstensen
Prodüktör	Hillary Rogers
Prodüktör	Erika Hampson
Production Supervisor	Gilana Lobel
Prodüksiyon Şirketi	Pulse Films
Aktör	Olivia Wilde
Yönetmen	Reed Morano