Lysol - "Protect Like a Mother"

McCann New York

McCann New York New York, United States

Ödüller

25787

Marka: Lysol
Ülke: United States

Reklamcı: Lysol

Başlık	Protect Like a Mother
Brief	Lysol has been killing 99.9% of germs for 100 years. But the message was being forgotten. So the brand was relaunched with a more emotional claim: protection. The film pays tribute to the protective instincts of mothers. Human mothers are replaced by their animal counterparts: a bear, a vulture, a monkey, an elephant and a lion. So mothers everywhere are encouraged to identify with the animals’ powerful, unwavering, nurturing and instinctive strength.
Haftanın	McCann New York
Kampanya	Protect Like A Mother
Reklamcı	Lysol
Marka	Lysol
İlk Yayınlanma Tarihi	2017 / 5
Sektör	Household Products & Maintenance
hikaye	After over 100 years of killing 99.9% of germs, Lysol functional claim was losing relevance. But behind 99.9% was something much more emotional and meaningful – the idea of protection. We created this film to introduce a larger platform that celebrates the fierce instinct moms have to protect: What It Takes to Protect We relaunched the Lysol brand by paying tribute to the protective nature of mothers. In the film, we replaced human mothers with their animal counterparts, juxtaposing everyday parenting situations with the protective instinct demonstrated by mothers throughout the animal kingdom. We wanted our target to see themselves in the mother bear, vulture, monkey, elephant, and lion. And identify with the powerful, unwavering, nurturing, and most importantly, instinctive strength they possess.
Medya Türü	Web Film
Süre	60 seconds
Yaratıcı Ajans Başkanı	Sean Bryan
Yaratıcı Yönetmen	Erin Wendel
Yaratıcı Yönetmen	Lauren McCrindle
Reklam Yazarı	Susan Young
Reklam Yazarı	Daniel Colburn
Yaratıcı Yönetmen	Priti Kapoor
Müşteri Direktörü	Chioma Aduba
Prodüksiyon Sorumlusu	Christine Lane
Prodüksiyon Sorumlusu	Winslow Dennis
Prodüksiyon Şirketi Prodüktör	Phoebe Chao
Müşteri Temsilcisi	Nicole Pressman
Proje Sorumlusu	Renata Bankowski
Prodüktör	Matthew Arrow
Müşteri Süpervizörü	Amber Trimble
Chief Production Officer	Nathy Aviram
Global Executive Creative Director	John Mescall
Executive Art Producer	Andrea Kaye
Executive Music Director	Eric Johnson
Music Producer	Dan Gross
Executive Strategy Director	Erica Yahr
Global Strategy Director	Sarah Watson
Global Business Lead	Volker Ast
Global Account Executive	Arielle Kroloff
Editör	Jon Grover
VFX/Post Production	Framestore
Prodüksiyon Şirketi	Framestore
Yönetmen	Tom Routson