Revitalift Laser X3 - "LASER OR L’ORÉAL"

McCann Melbourne

McCann Melbourne Melbourne, Australia

Ödüller

18888

Marka: Revitalift Laser X3
Ülke: Australia

Reklamcı: L'Oréal

Başlık	LASER OR L’ORÉAL
Haftanın	McCann Melbourne
Kampanya	LASER OR L’ORÉAL
Reklamcı	L'Oréal
Marka	Revitalift Laser X3
İlk Yayınlanma Tarihi	2017
Sektör	Cosmetics, Beauty Products & Perfumes
felsefe	Australians spend more per capita on cosmetic surgery than any country in the world. We set out to prove that there is an alternative to painful, invasive cosmetic procedures – L'Oréal Paris Revitalift Laser X3. A side by side comparison, on the same woman’s face, to test the effectiveness of a laser skin procedure, versus L’Oréal’s new Revitalift range. Over a four week period, Australia watched as one brave woman had laser skin re-surfacing on one side of her face while using the Revitalift X3 product range on the other. After four weeks, the campaign showed the undeniable truth – Revitalift was cheaper, non-painful and as effective. Results -33% increase in market share -Highest ever sales of Revitalift
Medya Türü	Television
Süre	125 seconds
Yönetici Direktör	Anita Deutsch-burley
National Chief Creative Officer	Patrick Baron
Yaratıcı Yönetmen	Nicole Mandile
Yaratıcı Yönetmen	Matthew Lawson
Yaratıcı Yönetmen	Andy Jones
Reklam Yazarı	Chesney Payet
Sanat Yönetmeni	Corey Thorn
Brand Manager	Juliet Connell
Müşteri Direktörü	Brittany Coickes
Müşteri Temsilcisi	Sarah Robertson
Müşteri Temsilcisi	Maddison Cinque
Strateji Planlamacı	Chamari Kariyakaranage
Marketing Communication Director	Lauren Crawley
Marketing Communication Manager	Tim Plant
Ajans Prodüktörü	Victoria Conners
Film Production Company	Masses Collective, Sydney
Yönetmen	Matt Dempsey
Cinematographer	Campbell Brown
Gaffer	Bathan Grant
Sound Recordist	Michael Barrett
Post-production Company	Mccann, Melbourne
Editör	Oliver Knocker
Post Producer	Victoria Conners
Sound Production Company	Flagstaff Studios, Melbourne
Sound Designer	Stevo Williams
Sound Studio Producer	Brodie Flint
Fotoğrafçı	Chris Mohen
Retoucher	Ross Goddard
Tasarımcı	Dave Budd