Sprite - "Stay Fresh"

Wieden + Kennedy

Wieden + Kennedy São Paulo, Brazil

10870

Başlık	Stay Fresh
Haftanın	Wieden + Kennedy
Kampanya	Stay Fresh
Reklamcı	Coca-Cola Company
Marka	Sprite
İlk Yayınlanma Tarihi	2019 / 10
Sektör	Soft Drinks, Tonics
felsefe	Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people's lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Medya Türü	Web Film
Süre	98 seconds
Prodüksiyon Şirketi	Joint
Audio	Evil Twin Music
	Christian Balzano
	Eduardo Barbosa
Özel Efektler	Thais Bonizzi
Executive Director	Regiani Pettinelli
Yönetmen	Felipe Paiva
Yönetmen	Jose Ferraz
Yönetmen	Ilan Wainstein
İlustratör	Felms
İlustratör	Felipe Paiva
İlustratör	Guma Nutinski
Yaratıcı Ekip	Felipe Paiva
Yaratıcı Ekip	Jose Ferraz
Yaratıcı Ekip	Rafael Melo
Yaratıcı Yönetmen	Eduardo Lima
Yaratıcı Yönetmen	Renato Simões