|Kampanya||Kombi Last Wishes|
|hikaye|| Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home|
The film is the final part of a campaign that pays tribute to the world’s most famous van
The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family.
The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will.
On the road
The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.
Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade.
|Partner / General Creative Director||Luiz Sanches|
|Yaratıcı Yönetmen||André Kassu|
|Yaratıcı Yönetmen||Marcos Medeiros|
|Digital Creative Director||Luciana Haguiara|
|Digital Creative Director||Sandro Rosa|
|Yaratıcı Ekip||Benjamin Yung Jr|
|Yaratıcı Ekip||Marcelo Tolentino|
|Yaratıcı Ekip||Marcelo Nogueira|
|Yaratıcı Ekip||Marcelo Pignatari Rosa|
|Prodüksiyon Şirketi||Spray Filmes|
|Prodüksiyon Sorumlusu||Lucia Leite|
|Yönetmen||Fernando Grostein de Andrade|
|Görüntü Yönetmeni||Fernando Grostein de Andrade|
|Ses Tasarım Şirketi||B A Start!|
|Ses Tasarım Şirketi||Lucas Lima|
|Post Prodüksiyon||Boson Post|
|RTV||Ana Paula Casagrande|
|RTV||Diego Villas Boas|
|UX Designer||Vanessa Marques|
|UX Designer||Luiz Felipe Fernandes|
|Proje Sorumlusu||Denise Aya Kotsubo|
|Sanat İşleri Satın Alma Sorumlusu||Teresa Setti|
|Sanat İşleri Satın Alma Sorumlusu||Ana Cecília da Costa|
|Graphic Production||José Roberto Bezerra|
|Partner / Director of Client Services & Management||Gustavo Burnier|
|Müşteri Direktörü||Filipe Bartholomeu|
|Müşteri Direktörü||José Fernando Lopes|
|Müşteri Süpervizörü||Ana Beatriz Moreira Porto|
|Müşteri Temsilcisi||Aline Macedo|
|Account Trainee||Fernanda Portugal|
|Partner / General Planning Director||Cintia Gonçalves|
|Strateji Planlama Direktörü||Sérgio Katz|
|Strateji Planlamacı||Marcus Freitas|
|Strateji Planlamacı||Denis Camargo|
|Strateji Planlamacı||Tatiana Weiss|
|Strateji Planlamacı||Rodrigo Friggi|
|Medya Direktörü||Brian Crotty|
|Medya Direktörü||Kauê Lara Cury|
|Medya Direktörü||Fabio Urbanas|
|Media (Agency side)||Daniele Valle|
|Media (Agency side)||Katia Piccardi|
|Media (Agency side)||Stefano Justo|
|Media (Agency side)||Dayane Manfrere Alves|
|Reklamcının Katkısı||Marcelo Olival|
|Reklamcının Katkısı||Carlos Leite|
|Reklamcının Katkısı||Ana Cristina Mota|
|Reklamcının Katkısı||Camila Canais|
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