Volkswagen - "Last Wishes"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

Ödüller

27963

Marka: Volkswagen
Ülke: Brazil

Reklamcı: Volkswagen

Başlık	Last Wishes
Haftanın	AlmapBBDO
Kampanya	Kombi Last Wishes
Reklamcı	Volkswagen
Marka	Volkswagen
Posted	Ağustos 2014
Sektör	Vans
hikaye	Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade.
Medya Türü	İnteraktif
Süre	244 seconds
Partner / General Creative Director	Luiz Sanches
Yaratıcı Yönetmen	André Kassu
Yaratıcı Yönetmen	Marcos Medeiros
Digital Creative Director	Luciana Haguiara
Digital Creative Director	Sandro Rosa
Yaratıcı Ekip	Benjamin Yung Jr
Yaratıcı Ekip	Marcelo Tolentino
Yaratıcı Ekip	Marcelo Nogueira
Yaratıcı Ekip	Marcelo Pignatari Rosa
Prodüksiyon Şirketi	Spray Filmes
Prodüksiyon Sorumlusu	Lucia Leite
Yönetmen	Fernando Grostein de Andrade
Görüntü Yönetmeni	Fernando Grostein de Andrade
Ses Tasarım Şirketi	B A Start!
Ses Tasarım Şirketi	Lucas Lima
Editör	Raoni Rodrigues
Post Prodüksiyon	Boson Post
RTV	Vera Jacinto
RTV	Rafael Motta
RTV	Ana Paula Casagrande
RTV	Henrique Danieletto
RTV	Diego Villas Boas
UX Designer	Vanessa Marques
UX Designer	Luiz Felipe Fernandes
Proje Sorumlusu	Denise Aya Kotsubo
Prodüksiyon Şirketi	Inkuba
Fotoğrafçı	Fabio Bataglia
Sanat İşleri Satın Alma Sorumlusu	Teresa Setti
Sanat İşleri Satın Alma Sorumlusu	Ana Cecília da Costa
Graphic Production	José Roberto Bezerra
Partner / Director of Client Services & Management	Gustavo Burnier
Müşteri Direktörü	Filipe Bartholomeu
Müşteri Direktörü	José Fernando Lopes
Müşteri Süpervizörü	Ana Beatriz Moreira Porto
Müşteri Temsilcisi	Aline Macedo
Account Trainee	Fernanda Portugal
Partner / General Planning Director	Cintia Gonçalves
Strateji Planlama Direktörü	Sérgio Katz
Strateji Planlamacı	Marcus Freitas
Strateji Planlamacı	Denis Camargo
Strateji Planlamacı	Tatiana Weiss
Strateji Planlamacı	Rodrigo Friggi
Medya Direktörü	Brian Crotty
Medya Direktörü	Kauê Lara Cury
Medya Direktörü	Fabio Urbanas
Media (Agency side)	Daniele Valle
Media (Agency side)	Katia Piccardi
Media (Agency side)	Stefano Justo
Media (Agency side)	Dayane Manfrere Alves
Reklamcının Katkısı	Marcelo Olival
Reklamcının Katkısı	Carlos Leite
Reklamcının Katkısı	Ana Cristina Mota
Reklamcının Katkısı	Camila Canais