Başlık | My Father's Shoes |
Haftanın | Spec Commercial |
Kampanya | My Father's Shoes |
Reklamcı | Spec |
Marka | Barker Shoes |
İlk Yayınlanma Tarihi | 2014 / 9 |
Sektör | Men's Shoes |
Slogan | Walk in your father's shoes. |
hikaye | A young boy is told "Don't Cry, you've got to be a man, be tough! Walk in your fathers shoes" He is told "Fairy-wings and make-up are for girls." His dad tell him that this is nonesense, that he should "Walk in his own shoes." and just be himself. Barker Shoes. |
felsefe | A child is told to conform to a traditional view of masculinity; to take after is father. His father, who values tradition also values individuality. He tells his baby boy to 'Be himself' and 'Walk in his own shoes". The boy innocently, plays at fighting, rough and tumble and mischief but also like fairy wings and makeup. He sets off in adventure with his father's Barker shoes. |
Sorun | To sell tradition, without appearing pretentous or stuffy. To connect the old, traditional quality of the brand with the new and future. |
Sonuç | This is both sentimental and modern; evoking both nostalgia and forward sightedness. |
Medya Türü | Television |
Süre | |
film müziği | Juno remix of Breezeblocks by Alt-J |
Daha fazla bilgi | http://vimeo.com/105852160 |
Prodüksiyon Şirketi | Pull The Trigger |
Görüntü Yönetmeni | Barry Doyle |
Yönetmen | Laura Way |