Jesse James McElroy
Director at McCann Sydney
Sydney, Australia
BaşlıkCorelle presents - the Tipsy Hostess -Episode 1- Newyweds
Haftanın
Kampanya The Tipsy Hostess
Reklamcı World Kitchen, LLC
Marka Corelle
İlk Yayınlanma Tarihi 2014 / 10
Sektör Tableware, Cutlery, Cookware
Slogan Survives Anything.
hikaye McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess. Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene. In this episode, Tiffany, the Tipsy Hostess hosts a few friends for a dinner party. Things get a little out of hand, thanks mostly to the easily excitable Newlyweds, who seem to regard the dinner table as their own personal playground. 
felsefe Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
Sorun People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst similtaneously demonstrating the product benefit - break-resistance. 
Medya Türü Web Film
Süre
Daha fazla bilgi https://www.facebook.com/tipsyhostess?fref=ts
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