Asawin Phanichwatana
Executive Creative Director at GREYnJ United, Bangkok
Bangkok, Thailand
BaşlıkFACE/OFF
Haftanın
Kampanya FACE/OFF
Reklamcı KASIKORNBANK
Marka K PLUS
PostedNisan 2020
Sektör Others
hikaye K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch.
Medya Türü Others
Süre
Chief Executive Officer (CEO)
Chairman
Yaratıcı Ajans Başkanı
Deputy Chief Creative Officer
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Client Services Director
Müşteri Temsilcisi
Associate Planning Director
Project Management Director
Ajans Prodüktörü
Senior Traffic Coordinator
Prodüksiyon Şirketi
Yönetmen
Sinematografi
Prodüktör
Assistant Director
Film Art Director
Oyuncu Seçimi
Stilist
Prodüksiyon Sorumlusu
Post Prodüksiyon
Editör
Renkçi
Kompositör
Sound Engineer

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