Başlık | FACE/OFF |
Haftanın | Grey (Thailand) Ltd. |
Kampanya | FACE/OFF |
Reklamcı | KASIKORNBANK |
Marka | K PLUS |
Posted | Nisan 2020 |
Sektör | Others |
hikaye | K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch. |
Medya Türü | Others |
Süre | |
Chief Executive Officer (CEO) | Kanaporn Hutcheson |
Chairman | Thor Santisiri |
Yaratıcı Ajans Başkanı | Jureeporn Thaidumrong |
Deputy Chief Creative Officer | Asawin Phanichwatana |
Yaratıcı Yönetmen | Jesse Wong |
Reklam Yazarı | Sorrasak Thummakosol |
Sanat Yönetmeni | Vanalee Kraivaree |
Client Services Director | Araya Preechapholkul |
Müşteri Temsilcisi | Ponlawat Jantip |
Associate Planning Director | Jongkoch Dusittanakarin |
Project Management Director | Kanoksak Kanchanachutha |
Ajans Prodüktörü | Nattakit Wongpakorn |
Senior Traffic Coordinator | Juthamas Tantated |
Prodüksiyon Şirketi | Hub Ho Hin Bangkok |
Yönetmen | Nawapol Thamrongrattanarit |
Sinematografi | Niramon Ross |
Prodüktör | Nattapon Kornkaew |
Assistant Director | Thanakrit Wongwaraphan |
Film Art Director | Phuwanai Phangkhum |
Oyuncu Seçimi | Surangkana Suwanjinda |
Stilist | Pacharin Surawatanapongs |
Prodüksiyon Sorumlusu | Kanittha Waiyawan |
Post Prodüksiyon | Patcharee Sakunrungwat |
Editör | Chonlasit Upanigkit |
Renkçi | Chonlasit Upanigkit |
Kompositör | Vichaya Vatanasapt |
Sound Engineer | Nopawat Likitwong |