| Başlık | Al Umobuwah - Rename “Parenthood” |
| Haftanın | FP7/DXB - McCann Worldgroup |
| Kampanya | Al Umobuwah |
| Reklamcı | Landmark Group |
| Marka | Babyshop |
| İlk Yayınlanma Tarihi | 2018 / 3 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood". |
| Medya Türü | İnteraktif |
| Süre | |
| Brand Team | Ruban Shanmugarajah |
| Brand Team | Deepak Mahnot |
| Brand Team | Mitin Chakraborty |
| Brand Team | Dina Barakat |
| Yaratıcı Ekip | Tahaab Rais |
| Yaratıcı Ekip | Kartik Aiyar |
| Yaratıcı Ekip | Katarina.Vasilj |
| Yaratıcı Ekip | Fanny Abi Rached |
| Yaratıcı Ekip | Maher Dawah |
| Strategy Team | Tahaab Rais |
| Strategy Team | Moushami Bhattarcharya Dighe |
| Strategy Team | Anna Sadykova |
| Design Team | Mohammed |
| Design Team | Erol Salcinovic |
| Account Team | Nima Askari |
| Account Team | Vicky Kriplani |
| Account Team | Marine Deneufbourg |
| Social Team | Mohtab Arabiat |
| Social Team | Maggie Joseph |
| Yaratıcı Yönetmen | Oliver Robinson |
| General Manager | Nima Askari |
| Senior Digital Art Director | Rey Amio |
| Tasarımcı | sameer ketkar |
| Editor and Motion Artist | Ashraf Muhammadunny |
| Sanat Yönetmeni | Jad Gosen |
| Social Media Campaign Leader | Devya Ghosn |
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