| Başlık | MIA (Film Case) |
| Haftanın | AlmapBBDO |
| Kampanya | MIA |
| Reklamcı | Mars, Inc. |
| Marka | Whiskas |
| İlk Yayınlanma Tarihi | 2019 / 6 |
| Sektör | Pet Food, Pet Care Products & Services |
| felsefe | While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity. |
| Medya Türü | Product Design/Development |
| Süre | |
| Yaratıcı Ajans Başkanı | Luiz Sanches |
| Yaratıcı Yönetmen | André Gola |
| Yaratıcı Yönetmen | Bruno Prosperi |
| Yaratıcı Yönetmen | Keka Morelle |
| Yaratıcı Yönetmen | Marcelo Nogueira |
| Yaratıcı Yönetmen | Gola BJ Nogueira Pernil |
| Yaratıcı Ekip | Hugo Luquetti |
| Yaratıcı Ekip | Lucas Menegotto |
| Yaratıcı Ekip | Mauro Maedo |
| Yaratıcı Ekip | Pedro Rosadas |
| Yaratıcı Ekip | Tieri Wince |
| RTVC | Vera Jacinto |
| RTVC | Diego Villas Boas |
| Technology Production | Bizsys |
| RTVC | Aline Silva |
| Prodüksiyon Şirketi | Cine |
| Yönetmen | Cris Vida |
| Assistant Director | Luciano Arturo |
| Assistant Director | Toni Diniz |
| DP | Alex Vecchi |
| Prodüksiyon Sorumlusu | Raul Doria |
| Prodüksiyon Sorumlusu | Deo Borba |
| Prodüksiyon Sorumlusu | Jair Costa |
| Post Prodüksiyon | Cine X |
| Editör | João Branco |
| Color Grade Company | Bleach |
| Ses Prodüksiyonu | Satelite Audio |
| Music Director | Kito Siqueira |
| Music Director | Roberto Coelho |
| Producer Liaison | Renata Costa |
| Producer Liaison | Nicole Bonnet |
| Digital Producer | Rodrigo Falcão |
| Digital Producer | Marcos Falcão |
| Digital Producer | Priscila Garcia |
| Digital Producer | Sabrina Ramiles |
| Sanat İşleri Satın Alma Sorumlusu | Teresa Setti |
| Sanat İşleri Satın Alma Sorumlusu | Ana Cecília da Costa |
| Content Director | Chris Alvares de Mello |
| Community Manager | Beatriz Jannini |
| Community Manager | Guilherme Salgado |
| Community Manager | Mariana Dutra |
| Agency Liaison | Camilla Massari |
| Agency Liaison | Flavia Fusco |
| Agency Liaison | Renata Zuccarelli Luzzi |
| Agency Liaison | Rafaela Braga |
| Planning Team | Cintia Gonçalves |
| Planning Team | João Gabriel |
| Planning Team | David Gross |
| Planning Team | Julia Hodgkiss Prais |
| Media Team | Daniel Ribeiro |
| Media Team | Thabata Hidalgo |
| Media Team | Marina Leitão |
| Approval Client | Cécile Angrand |
| Approval Client | Marina Sachs |
| Approval Client | Daniel Calderoni |
| Approval Client | Roberto Valdrighi |
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