Hennessy - "The Piccards"

Droga5

Droga5 New York, United States

Ödüller

38262

Marka: Hennessy
Ülke: United States

Reklamcı: LVMH Moët Hennessy - Louis Vuitton S.A.

Başlık	The Piccards
Haftanın	Droga5
Kampanya	Wild Rabbit
Reklamcı	LVMH Moët Hennessy - Louis Vuitton S.A.
Marka	Hennessy
İlk Yayınlanma Tarihi	2016 / 4
Sektör	Spirits, Fortified Wines
hikaye	Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master.
Medya Türü	Television
Süre	90 seconds
Prodüksiyon Şirketi	Anonymous Content
Chairman	David Droga
Yaratıcı Ajans Başkanı	Ted Royer
Yaratıcı Yönetmen	Alexander Nowak
Yaratıcı Yönetmen	Felix Richter
Reklam Yazarı	Phil Hadad
Sanat Yönetmeni	Marybeth Ledesma
Prodüktör	Ben Davies
Prodüksiyon Sorumlusu	David Cardinali
Ajans Prodüktörü	Sam Marx
Chief Strategy Officer	Jonny Bauer
Strategist	Elaine Purcell
Strategist	Danielle Travers
Strategist	Zack Cohn
Strategist	Delphine McKinley
Executive Group Director	Steven Panariello
Müşteri Direktörü	Patrick Rowley
Müşteri Süpervizörü	Kendra Schaaf
Müşteri Temsilcisi	Andrew DeMatos
Müşteri Temsilcisi	Rebecca Warren
Proje Sorumlusu	Dean Farella
Prodüksiyon Şirketi	Somesuch
Yönetmen	Daniel Wolfe
Prodüksiyon Sorumlusu	Eric Stern
Prodüksiyon Sorumlusu	SueEllen Claire
Prodüktör	Kerry Haynie
Görüntü Yönetmeni	Tom Townend
Prodüksiyon Şirketi Prodüktör	Lee Groombridge
Fotoğrafçı	Chris Parks
Editing Şirketi	Cosmo Street
Editing Şirketi	Trim
Editör	Tom Lindsay
Editör	Julie Walsh
Editör	Magda Plugowska
Editör	Elise Butt
Prodüksiyon Sorumlusu	Maura Woodward
Prodüksiyon Şirketi Prodüktör	Anne Lai
Post Prodüksiyon	The Mill
Prodüktör	Sean Costello
Prodüksiyon Şirketi Prodüktör	Nirad Russell
Müzik Şirketi	Woodwork Music
Kompositör	Phil Kay
Ses Tasarım Şirketi	Q Department
Sound Designer	Drazen Bosnjak
Sound Designer	Jean Baptiste
Sound Designer	Jean-Baptiste Saint Pol
Prodüksiyon Sorumlusu	Zack Rice
Prodüksiyon Şirketi Prodüktör	Guin Frehling