| Başlık | Take Notice |
| Haftanın | Rothco, part of Accenture Song |
| Kampanya | Take Notice |
| Reklamcı | The Marie Keating Foundation |
| Marka | The Marie Keating Foundation |
| İlk Yayınlanma Tarihi | 2018 / 10 |
| Sektör | Disease Awareness, Support Groups & Associations |
| felsefe | If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO | Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness Month. The star of ‘Take Notice’ is Molly Malone. Molly is the enigmatic heroine of the famous song of the same name, widely recognised as the city’s unofficial anthem. The buxom statue has gone on to become one of Ireland’s most recognisable and Instagram-ed monuments, attracting hordes of tourists daily. Their ‘handsy’ antics have resulted in the statue being groped so much that the bronze hue has begun to wear off on the bosom. Realising that people seem to be more aware of Molly’s breasts than their own, the Marie Keating Foundation and ROTHCO decided to leverage the public’s obsession to spark a national and international discussion about breast health. This month, ROTHCO created and placed a small lump on one of Molly’s breasts, which went totally unnoticed by the general public, who continued to take pictures with Molly and touch her bosom. The campaign film - which features a touching bespoke rendition of Molly’s song by Irish singer Imelda May - highlights to the public that if a lump on the most famous and watched pair of breasts in Ireland can go without detection, women have to be extra vigilant and thorough with their breast examinations. |
| Medya Türü | Ambient |
| Süre | |
| film müziği | Imelda May "Molly" |
| Yaratıcı Yönetmen | Alan Kelly |
| Yaratıcı Yönetmen | Stephen Rogers |
| Yaratıcı Ekip | Stephen Rogers |
| Yaratıcı Ekip | Anthony Ortuso |
| Prodüktör | Margaret Levingstone |
| Head of Marketing | Helen Browne |
| Project Director | Barbara-Ann Chaney |
| Ajans Prodüktörü | Laura Cahill |
| Head of Strategy | Kathy Troy |
| Digital Strategist | Colm Cusack |
| Digital Strategist | Eadaoin Coyle |
| Design Director | Shane O’Riordan |
| Fotoğrafçı | Chris Lindhorst |
| Görüntü Yönetmeni | Burschi Wojnar |
| Post Prodüksiyon | Screen Scene |
| Editör | Juniper Calder |
| Post-production Supervisor | Anne-Marie Downs |
| Renkçi | Donal O’Kane |
| Ses | Will Farrell |
| Model Tasarımı | Joe Fallover |
More Work
SEE ALLThe Long Shot (Film Case)
- MARKA:
- Identv
- HAFTANIN:
- Rothco, part of Accenture Song
Sleeping Flags
- MARKA:
- O.N.E.
- HAFTANIN:
- Rothco, part of Accenture Song
Ireland Fan Sees Green For The First Time
- MARKA:
- Irish Rugby Football Union
- HAFTANIN:
- Rothco, part of Accenture Song
Sleeping Flags
- MARKA:
- O.N.E.
- HAFTANIN:
- Rothco, part of Accenture Song
10 | The Book That Grew
- MARKA:
- AIB
- HAFTANIN:
- Rothco, part of Accenture Song
JFK UNsilenced
- MARKA:
- The times\News UK & Ireland
- HAFTANIN:
- Rothco, part of Accenture Song
Proud Dads
- MARKA:
- Dublin Bus
- HAFTANIN:
- Rothco, part of Accenture Song
JFK Unsilenced
- MARKA:
- The times\News UK & Ireland
- HAFTANIN:
- Rothco, part of Accenture Song