| Başlık | Invisible Equipment |
| Haftanın | AMV BBDO |
| Kampanya | Invisible Equipment |
| Reklamcı | Sainsbury's |
| Marka | Sainsbury's Active Kids |
| İlk Yayınlanma Tarihi | 2011 / 2 |
| Sektör | Retail, Distribution & Restaurants |
| hikaye | Happy children have fun whilst doing a range of activities in a school gym hall. However, all equipment that they would need to take part in these activities is invisible. Kids bounce on invisible Space Hoppers, they skip with invisible skipping ropes and bounce on invisible trampolines. The equipment route powerfully communicates the fact that it's you, the customer, who can deliver this difference, through collecting Active Kids vouchers. As the ad comes to its conclusion, the sports equipment suddenly becomes visible, dramatising the way that you can make a difference to kids in your area through participating in the Active Kids scheme. |
| felsefe | The campaign's objective is to show the positive impact that collecting Active Kids vouchers has on kids in people's local area |
| Sorun | The Active Kids scheme is one of Sainsbury's key CR commitments and has raised over £100m worth of equipment for participating schools and organisations since it launched. Kids love being active and through the scheme schools and sports clubs can receive a wide variety of sports equipment which helps to make PE and sporting activities more enjoyable |
| Medya Türü | Television |
| Post Prodüksiyon | MPC LDN |
| Ses Post Prodüksiyon | Jungle Studios |
| Reklam Sorumlusu | Claire Harrison-Church |
| Reklam Yazarı | Aidan McClure |
| Sanat Yönetmeni | Laurent Simon |
| Strateji Planlama | Sophie Lewis |
| Strateji Planlama | Steve Mustarde |
| Yönetmen | Mitch Stratten |
| Fotoğrafçı | Ian Foster |
| Prodüksiyon Şirketi Prodüktör | Sally Newsom |
| Prodüksiyon Şirketi | Hijinx |
| Media Planner | Charlotte Bristow |
| Ajans Prodüktörü | Polly Lowles |
| Ajans Prodüktörü | Tanya Hairman |
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