Ed Cheeseman
Editör at The Bobbsey Twins From Homicide
London, United Kingdom
BaşlıkPina Colada
Haftanın
Kampanya Tech for the life you dream of…
Reklamcı PC World
Marka Currys PC World
İlk Yayınlanma Tarihi
Sektör Computers, PDAs & Calculators
Slogan tech for the life you dream of
hikaye AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” 
felsefe In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. 
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