|Kampanya||Tech for the life you dream of…|
|Marka||Currys PC World|
|İlk Yayınlanma Tarihi|
|Sektör||Computers, PDAs & Calculators|
|Slogan||tech for the life you dream of|
|hikaye||AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”|
|felsefe||In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.|
|Yaratıcı Yönetmen||Clark Edwards|
|Reklam Yazarı||Clark Edwards|
|Yaratıcı Yönetmen||Alex Grieve|
|Yaratıcı Yönetmen||Adrian Rossi|
|Prodüksiyon Sorumlusu||James Bland|
|Agency Planner||Sarah Sternberg|
|Görüntü Yönetmeni||Christopher Sabogal|
|Ajans Prodüktörü||Polly Lowles|
|TV Producer||Polly Lowles|
|Agency Planner||David Edwards|
|Directors||The Bobbsey Twins From Homicide|
|Prodüksiyon Şirketi||Blink London|
|Post Prodüksiyon||The Mill London|
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