| Başlık | The freshest orange juice brand |
| Haftanın | Marcel |
| Kampanya | The freshest orange juice brand |
| Reklamcı | Intermarché |
| Marka | Intermarché |
| Posted | Aralık 2015 |
| Sektör | Fruit Juices & Drinks |
| hikaye | Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires' |
| Sorun | The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time. |
| Medya Türü | Television & Cinema |
| Reklam Süpervizörü | Sylvie Colé |
| Reklam Süpervizörü | Mathieu Delcourt |
| Reklam Süpervizörü | Marie Dos Santos |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Worldwide Creative Director | Anne de Maupeou |
| Yaratıcı Ajans Başkanı | Dimitri Guerassimov |
| Yaratıcı Ajans Başkanı | Fabien Teichner |
| Yaratıcı Yönetmen | JULIEN BENMOUSSA |
| Reklam Yazarı | Damien Lebreuilly |
| Reklam Yazarı | Jonathan Wawer |
| Sanat Yönetmeni | Ali Qamari |
| Sanat Yönetmeni | Pierre Delort |
| Sanat Yönetmeni | Guillaume Delattre |
| Business Manager | Blandine Mercier |
| Müşteri Temsilcisi | Matthieu Morteau |
| Proje Sorumlusu | Barbara Cruchet |
| Proje Sorumlusu | Paul Marty |
| Proje Sorumlusu | Head of Digital Design |
| Strateji Planlamacı | Leoda Esteve |
| Prodüksiyon Şirketi Prodüktör | Patrick Andriot |
| Prodüksiyon Şirketi Prodüktör | Patrice Druet |
| Fotoğrafçı | Patrice De Villiers |
| Retoucher | Sophie Lawes |
| Post Prodüksiyon | Marie Absolom |
More Work
SEE ALLThe freshest orange juice brand
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel
The freshest orange juice brand
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel
The freshest orange juice brand
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel
The Freshest Orange Juice
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel
The Freshest Orange Juice
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel
The freshest orange juice brand
- MARKA:
- Intermarché
- HAFTANIN:
- Marcel