Polestar 2 - "Goodbye combustion engine"

ACNE

ACNE London, United Kingdom

8688

Marka: Polestar 2
Ülke: Sweden

Reklamcı: Polestar

Başlık	Goodbye combustion engine
Haftanın	ACNE
Kampanya	Goodbye combustion engine
Reklamcı	Polestar
Marka	Polestar 2
İlk Yayınlanma Tarihi	2019 / 12
Sektör	Midsize Cars
Slogan	Goodbye Normal
hikaye	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
felsefe	With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.
Sonuç	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
Medya Türü	Newspaper
Yaratıcı Yönetmen	Johan Bello
Müşteri Direktörü	Niclas Bergström
Müşteri Temsilcisi	Daniella Dzijan
Creative Lead	David Aronson
Craft Lead	David Hammarström
Sanat Yönetmeni	Matilda Blomquist
Sanat Yönetmeni	Chris Hagberg
Reklam Yazarı	Rebecka Ståhl
Reklam Yazarı	Joakim Lingström
Final Art Work	Patrick Gullbert
Final Art Work	Henrik Åkerberg
Strateji Planlamacı	Matthew hearle
planner	Kristina Båth
Head of Marketing, Nordics	Nils Rylén