Marco Koeppel
Software Developer at Razorfish
Berlin, Germany
BaşlıkAudi TT Brochure Hack
Haftanın
Kampanya Audi TT Brochure Hack
Reklamcı Audi
Marka Audi
İlk Yayınlanma Tarihi 2015 / 4
Sektör Sport Cars
hikaye An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. 
felsefe The Audi TT brochure hack – an augmented touch based journey through the Virtual Cockpit. Using conductive print, a conventional brochure becomes a smart surface, letting you explore every aspect of the Virtual Cockpit. 
Sorun The third generation of the Audi TT is the perfect combination of design and performance. It is the first model to feature a revolutionary digital display or "Virtual Cockpit" — the was main product point for the new model. Our task was to inspire customers with this futuristic feature and appeal to their progressive nature by giving them a premium innovative experience. The challenge was to do it with the conventional sales brochure — still the main touch point for millions of Audi buyers in the pre-sales process. 
Sonuç This tech hack turned a static brochure into a magical storytelling platform. It got customers one-step closer to driving the New Audi TT by letting you feel the magic of the Virtual Cockpit for real, you could also book a test drive directly from your mobile. Based on the success of this project Audi plan to rollout this brochure feature to other Audi models that feature the Virtual Cockpit, such as the New Audi R8 and Q7. 
Medya Türü Mobile Advertising
Süre
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Sanat Yönetmeni
Sanat Yönetmeni
Motion Design
Software Developer
Concept Developer
Junior Concept Developer
Müşteri Direktörü
Project Management
Prodüksiyon Şirketi

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started