Air France - "Elegance is a journey"

Aura by Omnicom Group Paris, France

Ödüller

8516

Marka: Air France
Ülke: France

Reklamcı: Air France

Başlık	Elegance is a journey
Haftanın	Aura by Omnicom Group
Kampanya	Elegance is a journey
Reklamcı	Air France
Marka	Air France
İlk Yayınlanma Tarihi	2022 / 5
Sektör	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
hikaye	As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Medya Türü	Television
Süre	75 seconds
Prodüksiyon	Excuse My French
Müzik	\ELSE
Ses	\ELSE
Client Manager	Sylvie Tarbouriech
Agency Manager	Anne Vincent
Agency Manager	Matthéo Pressmar
Yaratıcı Yönetmen	Benjamin Marchal
Yaratıcı Yönetmen	Faustin Claverie
Sanat Yönetmeni	Julia Deshayes
Reklam Yazarı	Julia Deshayes
Sanat Yönetmeni	Lena Monceau
Reklam Yazarı	Lena Monceau
Creative Producer	Benoît Duchemin
Prodüksiyon	Smuggler
Yönetmen	Brian Beletic
Prodüksiyon Sorumlusu	Jérôme Rucki
Prodüktör	Olivier Thaon
Post Prodüksiyon	Digital District Paris
Post Prodüksiyon	Carlota Xavier
Editör	Walter Mauriot
Music Supervision	Ferdinand HUET
Sound Director	Fanny Mithois
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Business Affairs	Title of The Song
Kompositör	Michel Legrand
Oyuncu	Juliette Armanet
Oyuncu	Corentin Kerdraon
Arranger	Julien Jaouen
Mix	Marlon B