Partner & Executive Creative Director
at
Mischief
Greater New York City Area, United States
| Başlık | Defy the Name |
| Başlık (ana dil) | #DefyTheName |
| Haftanın | BBDO New York |
| Kampanya | Defy The Name |
| Reklamcı | Monica Lewinsky / Anti-Bullying |
| Marka | Monica Lewinsky / Anti-Bullying |
| İlk Yayınlanma Tarihi | 2018 / 10 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you. |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | O Positive |
| Ses Post Prodüksiyon | Sonic Union |
| Yönetmen | Brian Billow |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Worldwide Chief Creative Officer | David Lubars |
| Yaratıcı Yönetmen | Bianca Guimaraes |
| Yaratıcı Yönetmen Ortağı | Roberto Danino |
| Head of Integrated Production | David Rolfe |
| Prodüktör | George Sholley |
| Agency TV Producer | Jack Patrick |
| Music Producer | Julia Millison |
| Prodüksiyon Sorumlusu | Ralph Laucella |
| Prodüksiyon Sorumlusu | Marc Grill |
| Editör | NO6 |
| Editör | Justin Quagliata |
| Renklendirme | CO3 (New York) |
| Renkçi | Tim Masick |
More Work
SEE ALLIf it's weird for real, it's weird for real
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Unwanted Followers
- MARKA:
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- HAFTANIN:
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