|Kampanya||Care Sewn In|
|Reklamcı||Campaign Against Living Miserably (CALM)|
|İlk Yayınlanma Tarihi|
|Sektör||Charities, Foundations, Volunteers|
|felsefe|| Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people.|
The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated.
The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
|Medya Türü||Other Collateral|
|Reklam Sorumlusu||Ben Hawley|
|Reklam Sorumlusu||Andrew Brown|
|Group Chief Creative Officer||Mark Whelan|
|Yaratıcı Ekip||Aaron Howard|
|Yaratıcı Ekip||Matt Swinburne|
|Yaratıcı Ekip||Owen Hunter Jenkins|
|Yaratıcı Ekip||Brodie King|
|Yaratıcı Ekip||John Ogunmuyiwa|
|Müşteri Direktörü||Alex Lindblom-Smith|
|Müşteri Direktörü||Sophie Fletcher|
|Müşteri Temsilcisi||Hannah Thomas|
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