Steinlager - "Welcome To The Other Side"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

Ödüller

10958

Marka: Steinlager
Ülke: New Zealand

Reklamcı: Lion Pty Ltd

Başlık	Welcome To The Other Side
Haftanın	DDB Group Aotearoa
Kampanya	Welcome To The Other Side
Reklamcı	Lion Pty Ltd
Marka	Steinlager
İlk Yayınlanma Tarihi	2016 / 10
Sektör	Beers, Ciders, Lagers
hikaye	New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.
Medya Türü	Television & Cinema
Süre	60 seconds
Market	Australia
Prodüksiyon Şirketi	Good Oil
Prodüksiyon Şirketi	Palace Studio
Prodüksiyon Şirketi	Young and Shand
Prodüksiyon Şirketi	LION
Yaratıcı Ajans Başkanı	Damon Stapleton
Yaratıcı Yönetmen	Shane Bradnick
Yaratıcı Yönetmen	James Conner
Yaratıcı Yönetmen	Christie Cooper
Prodüktör	Judy Thompson
Agency TV Producer	Rosie Grayson
Ajans Prodüktörü	Andy Robilliard
Lead Business Partner	Scott Wallace
Director of Business Development	Jenny Travers
Business Manager	Michael Doolan
Planning Director	Lucinda Sherborne
Planning Director	Rupert Price
Prodüksiyon Sorumlusu	sam long
Prodüktör	Llew Griffiths
Yönetmen	Joel Kefali
Görüntü Yönetmeni	Lachlan Milne
Online Artist	Mat Ellin
Offline Editing	Levi Beamish
Kompositör	Cam Ballantyne
Ses Mühendisi	Jon Cooper