| Başlık | Alfa Romeo Tap Race |
| Haftanın | GTC |
| Kampanya | Alfa Romeo tap Race |
| Reklamcı | Alfa Romeo |
| Marka | Alfa Romeo |
| İlk Yayınlanma Tarihi | 2019 / 9 |
| Sektör | Full Size & DeLuxe Cars |
| hikaye | BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi). |
| Medya Türü | Social Media |
| Süre | |
| Market | Austria, Belgium, Denmark, France, Germany, United Kingdom, Portugal, Spain |
| Daha fazla bilgi | https://www.instagram.com/stories/highlights/17887886806403009/ |
| Yaratıcı Yönetmen | Cristino Battista |
| Yaratıcı Yönetmen | Christopher Jones |
| Yaratıcı Yönetmen | Diego Mendozza |
| Sanat Yönetmeni | Giovanni Nava |
| Reklam Yazarı | Enrico Russo |
| Art Director Assistant | Lorenzo Della Giovanna |
| Reklam Yazarı | Matteo Laconca |
| Social Media Director | Danielantonio Di Palma |
| Social Media Manager | Federica D'Andria |
| Social Media Manager | Ida Mazzuca |
| Community Manager | Francesco Tosini |
| Head of Strategy | Gael Moscarà |
| Strategy Team | Valentina Lillo |
| Client Services Director | Efrem Maggi |
| Müşteri Süpervizörü | Diletta De Munno |
| Müşteri Temsilcisi | Giorgia Coradazzi |
| Prodüksiyon Şirketi | Hogarth Italy |
| Prodüktör | Marta Rizzi |
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